Particularly painful is the decline in a model that was once considered Musk's "favorite" and was supposed to define the future of the pickup segment: the quirky Cybertruck. For Vienna car fans and electric car enthusiasts throughout Austria, the question arises: What is happening with the former rising star of electromobility?

The Cybertruck: From Hype to Slow Seller?

Tesla's internal figures, even if they do not list the model separately, reveal a lot. In the "Other Models" category, which includes the Cybertruck alongside Model S and X, deliveries fell by over 50 percent in the second quarter of 2025. From over 21,500 vehicles last year, only about 10,400 remain. According to expert estimates, about half of these are likely to be Cybertrucks – that would be just 5,000 units in three months! A target of 250,000 Cybertrucks in 2025 seems to be a distant goal.

The trend is clear: fewer and fewer Americans – and that is Tesla's main market for the Cybertruck – want the eccentric vehicle. In Europe, the Cybertruck is not officially available yet, but the general downward trend at Tesla is also noticeable here: a decline of over 40 percent in May in the EU and even 50 percent in Switzerland suggests that demand for Tesla vehicles in Austria, apart from the more popular models like the Model Y, is stagnating or declining.

Stock Price in Free Fall

Another significant indicator of the current situation at Tesla is the company's stock price. After sales figures – especially for the Cybertruck – have significantly dropped and confidence in Tesla's innovative power is waning, this development is also reflected in the stock market. In recent months, the Tesla stock has shown a noticeable downward trend.

Analysts attribute this to the disappointing delivery numbers, missed production targets, and the uncertainty surrounding new projects like the robotaxi. Additionally, the growing competition from other manufacturers in the e-pickup segment increases the pressure on Tesla. For investors and observers, it is clear: The Tesla stock is currently under massive pressure, and a sustainable turnaround largely depends on whether the company succeeds in regaining ground both in sales figures and public perception.

Reasons for the Debacle: Design, Price, and Political Burden

But why this dramatic collapse? Experts cite a number of reasons that together form a toxic mix for the Cybertruck:

Musk's Focus and Tesla's Broader Challenges

Elon Musk's iron silence on the Cybertruck in recent months is also noticeable. The once highly praised "favorite vehicle" of the tech billionaire seems to have taken a back seat. Instead, Musk is focusing on his ambitious but equally problematic robotaxi projects. Reports of self-driving Teslas ending up in oncoming traffic in Texas and initiated investigations raise new questions about the reliability of Tesla's technology.

The Cybertruck flop is thus not an isolated case, but a symptom of deeper challenges at Tesla. The innovative power that once distinguished the company seems to be overshadowed by production problems, design decisions that do not appeal to everyone, and an increasingly polarizing public perception of the founder. For the Viennese and Austrian market, where practicality and a broader taste often dominate, this could mean that Tesla's path to the mass market is rockier than many had thought.

This article has been automatically translated, read the original article here.