Christmas Lighting in Vienna's Shopping Streets Shines Again

The first switching on of the Christmas lights traditionally marks the start of the festive lighting in the 32 shopping streets and districts of Vienna. In all of Vienna's shopping streets, an atmospheric Christmas lighting creates a special shopping experience during the most profitable time of the year. Both the Viennese population and tourists prefer to linger and shop longer in the festively decorated streets, enabling the shops to have a successful Christmas business, according to the Vienna Chamber of Commerce in a press release.

Christmas Lighting in Vienna's Shopping Streets "More Than Festive Decoration"

"The Christmas lighting is far more than festive decoration - it is a strong sign of the vibrancy of our local trade. With every illuminated shopping street, we support those businesses that shape our districts, secure jobs, and significantly contribute to Vienna's high quality of life. I am therefore particularly pleased that together with the Vienna Chamber of Commerce, we are once again sending a strong signal for our regional trade and making Vienna shine during this important time of the year," says Vienna's Mayor Michael Ludwig (SPÖ).

"Vienna is a Christmas city, and the atmospheric lighting in our shopping districts underscores this very impressively. I am all the more pleased that our city is once again shining in a distinctly Christmassy way this year. The festive lighting is not only an expression of anticipation for Christmas. It spreads a positive mood, enhances the quality of stay, and thus also stimulates the shopping mood - from which the regional economy benefits," says the Vice President of the Vienna Chamber of Commerce, Kriz-Zwittkovits.

Christmas Lighting on Döblinger Hauptstraße for the First Time

A special highlight is the new Christmas lighting on Döblinger Hauptstraße, which is individually designed for the first time. It is not traditional, but extraordinary: 30 trees are illuminated in a chalice shape up to the treetop with about 20 LED light chains per tree in the light color warm white, creating a festive shopping atmosphere. The new lighting is complemented by 30 living, illuminated Christmas trees in pots, which are positioned in front of the shops.

Partial Renewal of Christmas Lighting on Hütteldorfer Straße

To unify the lighting of the Hütteldorfer shopping street, which has developed over time, the previous wing motifs have been replaced by identical spheres, which are already used in the rest of the Christmas lighting. Additionally, new motifs such as "Star with Wings" have been partially added to make the lighting even more impressive.

Funding Subsidies for Christmas Lighting Increased to 75 Percent

The costs for the Christmas lighting are borne by the businesses in the shopping streets, according to the Vienna Chamber of Commerce. Often, companies could not manage the expenses alone. The city and the chamber provide support: "Following last year's increase, the subsidy is again 75 percent, instead of the previous 50 percent in earlier years. This ensures that Vienna will once again shine with numerous individual Christmas lights this year," it said in the release.

(APA/Red)

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