Advent Calendar Ranking 2025: Pets & Tea Are Booming

The Advent season is approaching - and with it a fixed part of the pre-Christmas routine for many Austrian households: the Advent calendar. Numerous Austrians have already stocked up. At the online supermarket Gurkerl, the first orders were placed as early as September this year - significantly earlier than in previous years. With a total of 55 different Advent calendars, Gurkerl offers one of the widest ranges in the Austrian grocery market. The selection ranges from classic chocolate calendars to gourmet editions and surprises for pets. Gurkerl has evaluated its current sales figures and shows which calendars are the most frequently purchased in 2025, when demand peaks, and at what time the best offers are available.

The Top 10 Best-Selling Advent Calendars 2025

The data from this year's season shows a varied mix of classics and special themed calendars. Particularly in demand this year are tea, cheese, and pet calendars. These are the top sellers of 2025:

1. DEMMERS Teehaus Advent Calendar BIO Quick-T®

2. DOG'S LOVE BIO Advent Calendar

3. WOW DOG Advent Calendar

4. Milka Naps Advent Calendar

5. Advent Calendar English Cheese

6. Küfferle Katzenzungen Cat Lover Advent Calendar

7. Staud's Advent Calendar

8. Advent Calendar to Fill Yourself

9. Manner Advent Calendar

10. Casali Chocolate Banana Advent Calendar

Particularly noticeable: The demand for alternative calendars beyond chocolate has increased significantly. Gurkerl reports an increase in orders of over 100% compared to 2024.

When Consumers Buy Their Advent Calendars

The purchase of advent calendars is shifting further forward in 2025. Initial purchases were already made in September, while Gurkerl still expects the main purchasing phase - as in the previous year - in the last week of November. Late purchases usually occur in the first days of December.

When the Best Deals Can Be Found

During the peak season in November, prices usually remain stable. The strongest discounts are available from the beginning of December, when especially non-sweet calendars are reduced by over 50%. At the latest after St. Nicholas Day, prices drop again - but with a risk: Those waiting for discounts must expect that bestsellers may already be sold out.

More about Christmas in Vienna

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