Astonishingly Down-to-Earth: This is What Austrians Would Do with a Lottery Win

56 percent of respondents would use the money to buy a home or an apartment – preferably for personal use. In the age group up to 50 years, the affinity for real estate is particularly strong. Here, 62 percent would invest in home ownership. In Vienna, this figure is even 65 percent among 30 to 40-year-olds.

Majority would invest lottery winnings in real estate and financial security

Besides the dream of owning a home, financial security is highly valued. 48 percent of respondents would build up savings, 26 percent would pay off debts or ongoing loans. Financial investments such as stocks, funds, or gold are interesting for 30 percent – even 48 percent among 18 to 29-year-olds. Men also show a particular willingness to invest in securities, with 39 percent.

For a quarter of respondents (24 percent), the lottery win would be the path to early retirement. In the age group 50 to 69 years, even more than a third (34 percent) dream of a life without work. Charitable and educational purposes were also mentioned: 15 percent each would donate or invest in (further) education.

Entrepreneurial plans rather rare

Only seven percent of respondents would start a business with the lottery win. Another seven percent would use the money for individual desires – such as world travel or personal projects.

For the ImmoScout24 trend study, Integral Market and Opinion Research surveyed 1,000 Austrians aged 18 to 69 online in January 2025, representative of this target group for ImmoScout24.

(Red)

This article has been automatically translated, read the original article here.