This is how your email sounds modern today

Many emails still begin with the classic phrase «Dear Sir or Madam» – a relic from times when emails were often printed out. However, the communication style has long since changed: meetings take place via Zoom, and sneakers are accepted in many offices. Emails can also be more personal and direct today.

New Standards in Greetings

In many industries, it is now common to use more relaxed forms of greeting such as «Hello everyone», «Good day» or «Dear Ms./Mr.». These variants are considered polite and professional, but appear less distant than the traditional salutation. The appropriate tone remains important – depending on the recipient or context, a formal salutation may still be appropriate.

TikTok Humor Meets Reality

Comedienne Marie Lina succinctly sums it up in a segment of the «Carolin Kebekus Show»: «It's 2025 and emails are still routinely opened with ‹Dear Sir or Madam›, as if we were in the Middle Ages.» This attitude is met with approval on social media – many users report that they have long since switched to greetings like «Good day», «Hey» or even «Hi there».

Tips for Modern Email Etiquette

For those who are unsure, the following formulations are recommended:

These salutations are friendly and professional – and in most cases, completely sufficient. The decisive factor remains the right level of politeness, adapted to the recipient and context.

Checklist Before Sending

The tone makes the music – therefore, a personal salutation, correct spelling, attached files, and a final look at the text ensure a successful email appearance. This way, the message appears not only correct but also friendly.

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