Vienna Could Experience a Ball Season Like Never Before

The upcoming ball season is expected to be the best ever in Vienna: According to a study commissioned by the Vienna Chamber of Commerce, which was presented at a press conference on Wednesday, records in terms of guests and revenues are expected. According to the forecast, around 600,000 people are likely to flock to the ballrooms this year. That's about 15 percent more than last year. Revenues are also increasing. Around 20 percent more income is expected.

Vienna Ball Season Before Kickoff

Officially, the season starts as usual on November 11, so in a few days. It will last until February 18, 2026. Those who decide to attend a ball in Vienna have a choice of around 400 events - with the Opera Ball as the highlight on February 12. Numerous events are already sold out, as was emphasized today. According to Dominic Schmid, chairman of the tourism and leisure industry division, total expenditures for the season will amount to around 235 million euros.

A guest spends an average of 390 euros per festivity. This amount includes expenses for tickets, ball attire, food, or taxi. Admission including table reservation is the largest cost factor at 130 euros. According to the chamber, the total number of visitors is increasing, among other things, because there are more and more events and the existing ones are better utilized.

Record from the 2022/23 Season

The forecasted 600,000 attendees represent a significant increase compared to the 2023/24 and 2024/25 seasons, but the previous record was achieved in 2022/23 - when the demand after the pandemic was evidently high. This year, the visitor numbers are slightly above that, it was said.

As Maria Neumann, the chairwoman of the trade and craft division in the Vienna Chamber of Commerce, emphasized, around 1,000 companies benefit from the ball events. "The season is an important economic driver for numerous industries." Hair and beauty salons, as well as companies in the fields of floristry, event technology, dance schools, or security services, are in demand here.

She also pointed out the important role of the fashion and clothing industry and gave an outlook on the first trends: This year, evening gowns will often feature floral motifs and gemstone colors. In terms of hairstyles, updo creations or "Hollywood waves" are likely to be particularly in demand.

"The Ball is Back in Trend"

The presentation took place in the Vienna Hofburg. Its managing director, Armin Egger, also reported that the demand for the total of 18 balls in his venue is high. "The ball is back in trend." It is also noticeable that the audience is getting younger. He also reported an increasing number of international guests.

(APA/Red)

This article has been automatically translated, read the original article here.