Urban Gardening: How Different Generations Plant Their Green Spaces

However, while Generation X and Baby Boomers (41 percent each) predominantly opt for flowers on balconies and terraces, Millennials prefer flowers significantly less, with only a quarter choosing them. Instead, a third of them cultivate herbs and just as many grow vegetables - a clear trend towards edible plants among the younger generation.

Further Findings on Urban Gardening

Two-thirds of Austrians cannot keep their balcony plants alive through the summer - only 31 percent manage to save them through the hot season. It wouldn't be that difficult: plant balcony vegetables and herbs in sufficiently large containers and use high-quality peat-free organic soil. Adding topsoil (up to a third of the total fill) - preferably from a natural garden - ensures better water retention and firmer hold in the pot. Early summer is aphid season - instead of chemical agents, use water. Simply regularly douse the plants with cold water. A cold, targeted water jet is usually enough to effectively drive away the pests and maintain the ecological balance.

Not everyone has a balcony or terrace, but 82 percent own at least one houseplant. About a third of the respondents use houseplants specifically to improve the indoor climate and air quality. One-fifth use windowsills and areas near windows to grow herbs and/or vegetables.

On behalf of bellaflora, the market and opinion research institute Marketagent surveyed a total of 1,051 people nationwide in Austria from March 26, 2025, to April 2, 2025, aged between 14 and 75 years. The initial sample was weighted and is representative of the overall Austrian population.

(APA/Red.)

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