This was the most googled in Austria in 2025

2025 brought mixed feelings, according to this year's search query analysis "Year in Search." Tragedies like the Graz rampage prompted many Austrians to research online, but also explanations for bizarre memes, moose Emil, and celebrities like scandal rapper Haftbefehl. The tech company Google sorted all search terms that showed the strongest trends for the ranking - everyday queries like "weather" are thus filtered out.

Sad Leaders in Google Searches in Austria

"Graz rampage" became the local Google search term of the year after the attack on a Styrian high school. However, other negative headlines also dominated the search queries. In the "Conflicts and Tragedies" category, Graz was followed by international conflict hotspots like "Iran" (2nd place) and "Israel" (3rd place). The knife attacks in "Villach" (4th place) and in Aschaffenburg, Germany (9th place) also reflected in the negative search trends. The Ukraine war, meanwhile, no longer trended in any category in its third year.

TikTok Trends and Youth Language

In the "What Questions" category, puzzled parents may have made a significant contribution. Because nothing was asked as often as "what does tralalero tralala mean" (1st place) and "what does six seven mean" (2nd place). In both cases, these are supposedly meaningless exclamations that went viral as memes among young people, especially on short video platforms like TikTok.

Musical Highlights: Haftbefehl and Coldplay Scandal

The tenth place raises the question of what "happened to Haftbefehl's nose." As suggested in the Netflix documentary about the German gangster rapper, he is said to have severely damaged his nasal cavities through excessive cocaine use. Overall, "Babo - the Haftbefehl Story" seems to have made a strong impression in Austria. Because the controversial musician became the second strongest chronicle topic on Google and the second most searched musician - behind ESC winner JJ. On the podium of musicians followed the US rapper Kanye West, who was embroiled in fierce controversies over anti-Semitism.

"Moose Emil" incidentally takes the first place in the chronicle, after the wild animal roamed through Austria in the summer. A kissing scandal with his HR manager at a Coldplay concert, on the other hand, catapulted Tech CEO Andy Byron to third place in the chronicle topics. Among the general top search terms, the iPhone 17 ranks second, and the plush toy Labubu ranks seventh.

These are the most searched Austrians 2025

Austrian of the Year, according to Google, is singer JJ, who previously successfully brought the Song Contest back to the Alpine republic. He is followed by FPÖ party leader Herbert Kickl in second place. Tennis rising star Lilli Tagger was the third most searched - however, in the international sports search results, she only manages second place, giving the top position to Italian tennis competitor Jannik Sinner. René Benko, even two years after the Signa bankruptcy, secures fourth place among the most googled Austrians, while Karl-Heinz Grasser appeared in fifth place after the long-awaited Buwog verdict.

The most Google inquiries in the "Farewells" category were caused by the death of extreme athlete Felix Baumgartner, who gained international attention in 2012 with his parachute jump from the stratosphere. Long-time ORF presenter Peter Rapp (2nd place) and actor Otto Schenk (3rd place) also caused noticeable reactions on Google after their deaths.

International Celebrities and Politicians

In the international "Farewells," several celebrities were represented - such as wrestler Hulk Hogan (10th place), Hollywood greats Gene Hackman (8th place) and Diane Keaton (5th place), as well as rock icon Ozzy Osbourne (3rd place). The death of Pope Francis took second place. However, the most searched person here was Charlie Kirk. The arch-conservative US activist was shot in front of an audience at a panel event.

In the overall ranking, US President Donald Trump barely made it to tenth place this year, but he still emerged as the most searched international politician in Austria - ahead of FPÖ party leader Herbert Kickl in second and German opposition leader and AfD chief Alice Weidel in third place. Chancellor Christian Stocker landed in fourth place among Google politicians, his predecessor Karl Nehammer in fifth. From America, New York's new mayor Zohran Mamdani (8th place) and Trump's vice JD Vance (9th place) also made an impression.

(APA/Red)

This article has been automatically translated, read the original article here.