This Changes in June in the jö Bonus Club

For registration in the jö Bonus Club, only an email address and date of birth will be required in the future. The well-known plastic card can still be presented at the checkout as usual. Austria's largest customer club is responding to a frequently expressed criticism of customer loyalty programs: only data that is actually necessary is collected.

Digital Membership in the jö Bonus Club Saves Paper and Plastic

In 2024, members of the jö Bonus Club saved over 130 million euros through jö discounts. All discounts and coupons are now bundled and directly available in the app, preventing the forgetting or losing of paper coupons. The switch to a purely digital solution facilitates access to benefits and simplifies club registration. "Our members have saved over 1.05 billion euros through discounts since the jö Bonus Club started in 2019. With the digital jö card, this advantage is even easier to use: the time-consuming and sometimes stressful search at the checkout is over. Now our jö members always have all the benefits readily available in the app," says Nikolai Scheurecker, Managing Director of the jö Bonus Club. By stopping the production of new plastic cards and gradually reducing addressed print advertising, paper stacks, plastic cards, and complicated forms are becoming increasingly rare in daily life. Thus, jö saves about 40 tons of paper in 2025, making a concrete contribution to resource conservation.

jö Bonus Club Members Receive Discounts Digitally

From June, new members in the jö Bonus Club will automatically participate in the club's digital offering and receive a card in the app. Only an email address and date of birth are required for registration. Existing members can switch to digital membership by logging into the app. Gender, last name, and postal address will be deleted as they are no longer required. Discounts are delivered digitally. Plastic cards can still be used. Members who use the app and do not wish to receive postal advertising can switch from July. The benefits remain the same but are provided digitally.

Data Reduction in the jö Bonus Club

"That a customer loyalty program deals with data minimization to this extent, like the jö Bonus Club, is currently rather the exception," says data protection expert Dr. Rainer Knyrim. He refers to the intensive engagement of the jö Bonus Club with data protection-compliant implementation and the close collaboration with an interdisciplinary group of data protection experts. "Due to the high commitment in the area of data protection, the jö Bonus Club has developed into a benchmark in Austria within a few years, especially with regard to data protection-compliant project implementation and transparent communication," Knyrim continues.

jö Bonus Club: Plastic Card Still Available

The transition offers numerous advantages, but not everyone is digitally active. To ensure that everyone can still participate in the jö Bonus Club, new members who cannot use the digital offer are still provided with a plastic card upon request. In advance, discussions were held with various associations, including Harry Kopietz from the Vienna Pensioners' Association, who positively evaluates the inclusion efforts. "We are aware that not everyone wants or can switch to digital immediately. Inclusion is important to us, no one is excluded. All existing cards remain active, the digital membership is an additional offer," says the jö management. "At the same time, we support everyone who wants to gradually digitize - with understandable instructions, personal guidance, and concrete assistance."

Voucher Upon Registration in the jö App

The focus of the realignment is the added value for customers and the question of how the daily lives of members can be made easier, more cost-effective, and more comfortable. "With digital membership, we are even better able to provide real benefits in the everyday lives of people living in Austria. Because our goal is not only to reach our members but to concretely support them in saving money in everyday life - with real advantages that make life easier and noticeably help with saving. Every day anew," explains Scheurecker. People who register from June 2nd or link a digital account will receive a shopping voucher worth 5 euros as a gift upon registration in the jö app.

(Red)

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