These Are the Most Popular Christmas Markets Among Austrians

Christmas markets remain popular: Three out of four respondents in a survey presented on Monday by the Trade Association (HV) with over 1,000 participants stated that they want to visit at least one Advent or Christkindl market this year. More than one in three has several in mind. HV Managing Director Rainer Will expects a total turnover of 420 million euros, as in the previous year. The most popular Christmas market is the one in front of Schönbrunn Palace.

Multiple Reasons for Visiting Christmas Markets

According to the Consumer Check by the Trade Association with Reppublika Research, the main reasons for a visit are "the unique atmosphere" (74 percent) and drinking punch or mulled wine (54 percent). At the same time, it is an occasion to meet friends and acquaintances (52 percent). Around 14 percent use the opportunity to buy Christmas gifts. "Above all, small and medium-sized businesses and market stallholders on site benefit from this. But the surrounding shopping streets and city centers can also look forward to increased spontaneous purchases," said Will.

Advent markets are particularly popular with Generation Z (18 to 28 years). "Here, 42 percent visit several, and another 45 percent at least one Advent market," the survey revealed.

These are the Top 10 Christmas Markets: Vienna Dominates

Five of the ten most popular Advent markets in the country, according to the survey, are located in Vienna. Those in Salzburg, Linz, Graz, and Innsbruck also performed very well. Outside the state capitals, the Mariazell Advent made it into the top 10.

The top three spots are occupied by the Christmas market in Schönbrunn, the Christkindl market at Rathausplatz, and the Christmas market at Spittelberg, all in Vienna. Fourth place went to the Salzburg Christkindl market, followed by the Christmas market at Hof and the Christmas village at Belvedere Palace, both in the federal capital. The Linz Christkindl market landed in seventh place, followed by the Graz Christkindl market, the Christkindl market in the old town of Innsbruck, and the Mariazell Advent. Outside the state capitals, the Welser Christmas World, the Velden Advent, and the Grafenegg Advent also enjoy great popularity beyond the region, according to the HV.

The most popular purchases are mulled wine and punch (67 percent), snacks like baked potatoes or raclette bread (51 percent), and sweets (45 percent). Decorative items (25 percent), toys, and handicrafts (16 percent) also find their buyers.

Everything about Christmas in Vienna

(APA/Red)

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