Survey: Viennese Want to Shop on Sundays Too

In the age group born between 1997 and 2012, 74 percent are in favor of Sunday openings. Among those born between 1981 and 1996, approval is also significantly above the Vienna overall average of 63 percent, at 67 percent, as reported by ORF.

Even in older generations, approval is high: 56 percent among those born between 1965 and 1980, and 53 percent among those born between 1946 and 1964. In comparison, in the other federal states, the average approval is only 48 percent.

High Approval for Sunday Openings in Vienna

Christoph Teller, head of the Institute for Retailing, Sales and Marketing at the Johannes Kepler University Linz, explains the reasons for the high figures in Vienna: "The Viennese retail is very intricate, very dense, very attractive. So in terms of offerings, Vienna has a lot to offer." The variety and density of the offerings bring different requirements for opening hours in a big city compared to more rural areas.

Comparison with International Standards

In many major cities worldwide, Sunday openings have long been established. Teller sees advantages in zones with high tourist traffic but warns that decisions should always be examined on a location-specific basis. The Austrian opening hours law, which is considered a "patchwork" due to numerous exceptions, is seen as an obstacle. According to Teller, a uniform regulation would be desirable to create clarity for retailers and consumers.

(Red)

This article has been automatically translated, read the original article here.