Survey: This Is How Much Austrians Spend Per Capita on Halloween

"According to the current Trade Association Consumer Check, two-thirds of Austrians plan to shop specifically for Halloween," says Rainer Will, Managing Director of the Trade Association. Reppublika Research & Analytics surveyed 1,013 people aged 18 and over online on behalf of the association from September 25 to October 2, 2025. The results show that Halloween spending has increased significantly compared to the previous year, when an average of 59 euros was spent.

Sweets Most Popular for Halloween

Sweets (51 percent), pumpkins (32 percent), and snacks (31 percent) continue to lead Halloween shopping. They are followed by decorations (30 percent), costumes (19 percent), alcoholic (19 percent) and non-alcoholic beverages (17 percent), as well as makeup and cosmetics (15 percent).

Upper Austrians and Salzburgers Particularly Willing to Spend on Halloween

According to the survey, consumers in Upper Austria and Salzburg spend particularly much on Halloween (an average of 89 euros), as well as those in Tyrol and Vorarlberg (84 euros on average). In the federal capital, an average of 70 euros is invested, and in Lower Austria and Burgenland, 65 euros. Halloween is celebrated more modestly in Styria and Carinthia, with an average of 63 euros.

(APA/Red)

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