Study: Austrians Reach for Non-Alcoholic Beverages More Often Than the Rest of Europe

According to a study by market researcher NIQ, more conscious alcohol consumption is becoming increasingly important in these two countries. The Alpine countries are thus among the leading markets worldwide for non-alcoholic and low-alcohol beverages, as NIQ announced on Thursday.

With 22 percent of consumers, an above-average number of people regularly opt for alcohol alternatives. This puts the two countries well above the global average of 16 percent and above the average of 14 percent in Western Europe. The trend is particularly driven by younger consumers, it is further stated.

(APA/Red)

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