SAMRA ORIGINS: Now win a coffee machine and coffee from the limited collection by NESPRESSO and The Weeknd

»When you embrace your roots, it reveals an unforgettable taste« – under this motto, Nespresso presents a new, limited collection together with SAMRA ORIGINS and Abel »The Weeknd« Tesfaye. This collection honors both the decades of coffee expertise of Nespresso and the creative power of The Weeknd, to celebrate the beauty of origin and the magic of the special coffee moment.

A Tribute to The Weeknd's Mother Samra

The campaign not only celebrates the unique taste and quality of the ORIGINS collection but is also inspired by The Weeknd's Ethiopian roots. Inspired by his mother Samra – muse, supporter, and namesake of the collection – the new SAMRA ORIGINS Tanzania: an Arabica from the Kilimanjaro region in the northern highlands of Tanzania, which with light acidity, delicate fruit notes, and subtle cereal aromas makes the morning a special experience. From now on, SAMRA ORIGINS Tanzania is available for the VERTUO system by Nespresso in addition to the ORIGINAL system.

VERTUO Machine in Limited SAMRA Design

A stylish machine and accessories complete the collection: There is also a VERTUO Pop +, a TRAVEL Mug and a TRAVEL Tumbler in limited SAMRA design, which represents the word "Samra" in the Ethiopian official language Amharic. The design is characterized by a distinctive black tone and bright, vibrant colors provide a beautiful contrast. Thus, the SAMRA design shines on the coffee loops in Buna Yellow and on the VERTUO Pop + in Metad Green, while it is kept in white on the TRAVEL Tumbler and the TRAVEL Mug.

Win SAMRA ORIGINS Tanzania and Coffee Machine

With this collection, Nespresso not only wants to celebrate the origin of the coffee but also to show how strongly coffee rituals connect – especially in the morning when the first sip sets the tone for the day. A coffee lover has the chance to win a VERTUO Pop + in SAMRA design and the new SAMRA ORIGINS Tanzania for the VERTUO system and discover a new coffee ritual.

(Red)

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