Podcast Survey: This Many People Listen Until the End

IMAS surveyed 1,023 people aged 16 and over in June. According to Paul Eiselsberg, podcasts are permanently established but are often listened to in the background. 41 percent listen to podcasts for information, 37 percent for entertainment. Other reasons include relaxation and staying up to date (each 34 percent) as well as boredom (23 percent). 17 percent use podcasts as "Digital Detox" because they do not require a screen.

Podcast Survey: Half Listen for a Maximum of Half an Hour Per Day

Half of podcast consumers listen for a maximum of half an hour per day, with only five percent listening for more than an hour. Only 43 percent finish listening to podcast episodes. 22 percent often stop prematurely, 18 percent deliberately consume only parts, and nine percent just let the podcast play in the background. On average, people listen for 32 minutes. "This is not a medium that can be compared to a Netflix series," says Eiselsberg. Speaking of providers: 53 percent of podcast listeners consume them on YouTube, 41 percent on Spotify. These two platforms are clearly in the lead. Only 19 percent listen on Amazon Music or Audible, 17 percent each on Apple or news portals, and 13 percent via ORF Sounds. The most popular topics are health and psychology (38 percent), travel and adventure (36 percent), as well as news/politics, lifestyle, and sports, each at 34 percent.

(APA/Red)

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