Mark Mateschitz buys farmhouse in Tyrol for 6 million €

In Reith near Kitzbühel, Mark Mateschitz has secured a new property.

The Red Bull heir Mark Mateschitz has acquired a farmhouse in Tyrolean Reith near Kitzbühel. According to a report by the "Tiroler Tageszeitung," the property changed hands in spring 2025 for around six million euros. The property was purchased by Dietrich Mateschitz Verwaltungs OG – a company owned by the 33-year-old billionaire.

Reith as an Exclusive Location

Reith near Kitzbühel is considered one of the most expensive residential areas in Austria. According to market analyses, the average price per square meter is around 2,665 euros. Many properties are hardly affordable for locals anymore. The region has been attracting wealthy buyers from home and abroad for years.

Use Not Limited to Secondary Residence

Currently, the farmhouse is still rented out, but it is expected to be available from September 2025. The purchase contract states that the building cannot be used exclusively as a holiday residence. Whether Mateschitz will move in personally or if another use is planned remains open.

Wealth and Family Background

Mark Mateschitz is the only son of the Red Bull founder Dietrich Mateschitz, who passed away in 2022. With the takeover of the company shares, he is considered the richest Austrian. According to "Forbes" magazine, his current wealth is approximately 43.8 billion US dollars. This places him 38th in the global ranking.

Relationship with Victoria Swarovski

Since 2023, Mateschitz has been in a relationship with entrepreneur and presenter Victoria Swarovski. The couple is rarely seen together in public, most recently at the Formula 1 race in Spielberg. Whether the new property is also intended to serve as a shared home has not yet been confirmed.

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