Majority Enjoys Christmas Shopping

54 percent of Austrians enjoy Christmas shopping, which is the highest value since 2014, according to an IMAS survey. For 14 percent, gift shopping is a burden, and 32 percent did not provide any information. On average, each person spends 462 euros on gifts under the tree, with four percent not buying any presents this year and ten percent not commenting. For 59 percent, inflation plays a role in this.

Spending on Christmas Gifts

Seven percent hold back on spending for packages - with up to 99 euros, three percent spare no expense and spend 2,000 euros or more. 16 percent each spend 200 to 299 or 500 to 999 euros on Christmas gifts. IMAS surveyed 1,001 people, statistically representative of the Austrian population aged 16 and over, in personal interviews in October/November 2025. For 59 percent, crises and inflation play a strong role this year, 28 percent notice it less, and nine percent are hardly deterred from shopping.

Almost a quarter of the compatriots start thinking about gifts a month before the holiday, just as many start earlier. Around a fifth begin planning two to three weeks before Christmas, and one percent only start thinking about the right gifts on the day of the celebration. For 14 percent, the procedure varies from year to year, and eight percent did not comment.

Almost One in Ten Only Finished on December 24th

21 percent have completed their gift shopping about a week before the holiday, 18 percent are done one to two weeks earlier, 16 percent only just before, and nine percent only on December 24th itself. 15 percent have their presents ready about a month before Christmas or even earlier. For 13 percent, it varies, and eight percent did not provide any information. Both in planning and purchasing, the values are in the long-term average.

(APA/Red)

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