Magnum Almond is the "KONSUM Duck 2025"

The main point of criticism: The Magnum Almond Ice Cream became smaller, while the price increased. According to VKI, the content shrank by ten milliliters – both for the individual product and the 4-pack. Instead of 440 milliliters, only 400 milliliters are now included. "The shrunken 4-pack is now, for example, 14 percent more expensive," explains VKI nutritionist Teresa Bauer. For many consumers, a classic example of "shrinkflation" – hidden price increases through quantity reduction.

Other Places: Vitamin Water and Protein Bar

In second place was the Billa Vitamin Water Raspberry, which according to VKI advertises with a healthy image, but actually "consists mainly of sugar." Each 0.5-liter bottle contains 25 grams of sugar – equivalent to about seven sugar cubes. In addition, the drink has a caffeine content that almost reaches that of a can of energy drink. "Therefore, the product is not recommended for children and pregnant women," says Bauer. 2,613 participants (about 18 percent) cast their vote for it.

Third place went to the Mars Protein Bar, which is advertised with a higher protein content, but still contains 18 grams of sugar per 50-gram bar. "Despite the protein addition, it should be considered a candy," emphasizes Bauer. Additionally, the protein bar is about 80 percent more expensive than the classic Mars bar.

"KONSUM-Duck 2025": Record Participation in the Vote

A total of 14,634 people participated in the vote for the "KONSUM-Duck 2025" – almost twice as many as the previous year. Through the platform Lebensmittel-Check operated by VKI, consumers can report products that stand out due to misleading presentation or pricing. Five of these are nominated for the vote each year.

With the "KONSUM-Duck," VKI aims to draw attention to non-transparent practices in the food market and encourage manufacturers to label more fairly and clearly.

(Ed.)

This article has been automatically translated, read the original article here.