Half of Viennese Give Something for Father's Day on June 8

The results of the Father's Day survey are pleasing to both the economy and the dads. "Father's Day is an emotionally significant fixed point in June, which is also reflected in the high willingness to honor this day with a gift," says Margarete Gumprecht, Chairwoman of the Trade Division in the Vienna Chamber of Commerce.

Father's Day a High-Revenue Day for Vienna Retail

According to a recent survey, half of the Viennese (49 percent) plan to give gifts for Father's Day, which keeps the willingness to buy high. On average, 49 euros are spent. Most often, one's own father is gifted (72 percent), but the (marriage) partner also receives significant attention with 23 percent. Father's Day is gaining importance for Vienna retail and is expected to generate a turnover of about 41 million euros. This makes it one of the highest-revenue occasions alongside Christmas, Easter, Mother's Day, and Valentine's Day. Compared to the previous year, when the turnover was 35 million euros, there is a noticeable growth. Particularly the stationary trade benefits, where 73 percent of purchases are made, while 41 percent of gifts are also bought online.

Viennese Give Experiences and Creative Gifts for Father's Day

"When it comes to gifts, the Viennese focus on personal and creative attentions - this speaks for a very appreciative approach to Father's Day. Shared time is particularly valued," says Gumprecht. The most popular gifts for Father's Day include:

Fathers Wish for Time, Appreciation, and Meaningful Gifts on Father's Day

When asked what fathers are most happy about, one wish stands out: time with the family. "Joint outings, a meal, or relaxed hours at home are at the top of the list for many," explains Gumprecht. Personal gestures are also highly appreciated on Father's Day – an honest conversation, kind words, or small acknowledgments. Nevertheless, practical and enjoyable gifts remain popular: according to the survey, Viennese fathers are happy about vouchers, beer or wine, tools, or garden items. Additionally, it was asked whether Father's Day is sufficiently appreciated. 44 percent are satisfied with the significance of Father's Day, 27 percent see potential for improvement, and 8 percent find that too much attention is given to Father's Day.

(Red)

This article has been automatically translated, read the original article here.