"Gusch statt Tusch": Animal Protection Association Calls for a Quiet New Year's Eve

With the new campaign "Gusch statt Tusch," the Austrian Animal Welfare Association takes a stand against private New Year's Eve fireworks. The focus is on the appeal to allow animals, nature, and people a peaceful New Year – supported by a petition and a humorous wine campaign.

Criticism of Health and Environmental Consequences

Despite existing bans, large quantities of fireworks are still set off in Austria at the turn of the year. According to the Animal Welfare Association, the consequences are severe: pets panic, wild animals flee, soils and waters are polluted by residues, and fine dust levels rise to the annual high in many places. In addition, there are numerous injuries and hundreds of emergency operations.

Petition for Year-Round Ban on Fireworks

With its own petition, the Animal Welfare Association calls for a ban on the sale, possession, and use of category F2 fireworks – year-round and nationwide in Austria. Over 140 municipalities have been contacted, and many are open to a fireworks-free future and are already foregoing public pyrotechnics.

Wine Packages as a Quiet Alternative

In addition to the political demand, the Austrian Animal Welfare Association focuses on raising awareness with a wink. In cooperation with Vinospirit, two wine packages have been developed: "Oberknaller" and "Kleiner Bums" – as an enjoyable alternative to fireworks. With every purchase, animal welfare projects are supported. The association speaks of a "firework in the glass instead of fine dust in the air."

"Campaign with Heart and Humor"

"A New Year's Eve without fireworks is not a renunciation, but a gain," emphasizes campaign manager Jakob Innauer. The title of the campaign was deliberately chosen to be pointed to attract attention and encourage rethinking: "We want to make people think – with a clear message, but without wagging a finger."

(Red)

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