Google Annual Review 2024: This is What the Austrians Searched For

"European Championship" was the most searched term in Austria in 2024, while Lamine Yamal led in the "International Athletes" category and Matthias Mayer among Austrian athletes. The "Handball EM" and "Sailing Olympics" also made it into the top 10. Controversies arose around the "wolf salute", a far-right gesture by a Turkish footballer.

Google Year in Review 2024: Causa Schilling Dominates Political Search Queries

Political affairs, in particular, drove people to the search engine. The case surrounding the Green Party's top candidate in the EU election, Lena Schilling, was particularly dominant. The environmental activist was the third most common search term in 2024 overall and Google's Austrian of the Year (ahead of Matthias Mayer in second place). In the category of Austrian politicians, Schilling is therefore at the top, followed by FPÖ federal party chairman Herbert Kickl in second place. They are followed by SPÖ politician Georg Dornauer (3rd place), who recently made headlines due to a scandal involving a hunting photo with René Benko, SPÖ leader Andreas Babler (4th place), and Environment Minister Leonore Gewessler of the Greens (5th place), who triggered a government crisis with her "yes" to the EU re-naturalisation law. Speaking of which, "What is the re-naturalisation law?" makes it to 5th place in the most frequently asked "What-questions". The most common question asked on Google was "Wasp sting, what to do?". "What does disaster area mean?" reaches sixth place, while the severe weather is represented in the overall ranking by "rain warning" in fourth place. "Why so much rain?" also gets third place in a special category "Interesting Questions", which is led by "Tatort why?".

Disappointed Swifties, Celebrities, and US Election Campaign in Google Year in Review 2024

Taylor Swift, as the second most common search term in 2024 and the leader of the lists "International Celebrities" and "Singers / Bands", probably owes her ranking not only to her popularity. Because in the summer, concert cancellations by the superstar due to terror suspicions caused a stir. The US election campaign is also reflected in the celebrities with "Donald Trump" (2nd place), "Joe Biden" (3rd place), and "Kamala Harris" (5th place). Among the musicians, the comebacks of Oasis (10th place) and Linkin Park (5th place) with a new lead singer were noticeable. P. Diddy ranks eighth among the celebrities, but this is probably more due to allegations of abuse than his rap music. "What did P. Diddy do?" also forms the tail end of the top 10 What-questions. At the top of the "headlines" were the alleged double murderer Roland Drexler (1st place) and Solingen in Germany (2nd place), where an attack was carried out in August.

Google Year in Review 2024: Richard Lugner Tops the Farewells

Among the "farewells", Austrians most frequently googled the deceased builder and reality star Richard Lugner, with "Who inherits Lugner's fortune?" (8th place in What-questions) also generating interest. Former Chancellor Brigitte Bierlein came in 7th place in the farewells, where mainly international personalities are represented, such as Franz Beckenbauer (3rd place) or Alexei Navalny (5th place).

(APA/Red)

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