Girls' Football in Focus: dm, P&G and Caritas Launch Fundraising Campaign

In July 2025, dm Austria, Procter & Gamble (P&G), and the Caritas Cage League are making a statement for equal opportunities in sports. As part of the initiative "Moving More Together," a donation for projects in girls' football is triggered with every purchase of selected P&G brand products at dm.

2 Cents per Product – Up to 12,000 Euros

For every product of the brands Ariel, Always, Gillette, Oral-B, head & shoulders, and Pantene purchased at dm Austria during the promotional period from July 1 to 31, P&G donates 2 cents to the Caritas Cage League – up to a total amount of 12,000 euros. The donations support exclusive girls' training sessions, summer camps, and football tournaments in public spaces.

"Sports give girls the chance to develop self-confidence and become part of a strong community," emphasizes Klaus Schwertner, Caritas Director of the Archdiocese of Vienna. The initiative aims to enable exactly that.

Sports as a Platform for Self-Confidence

Christian Freischlager from the dm management sees the campaign as a targeted contribution to promoting girls in sports: "Every movement moves something – especially when it empowers girls."

Christian Zimlich, Country Manager of P&G Austria, also emphasizes the social dimension: "We are investing not only in the athletic promotion of young women but also in their personal development."

The campaign is part of the broader P&G initiative #StrongerTogether, with which the company aims to make social responsibility visible in various areas.

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This article has been automatically translated, read the original article here.