Geizhals.at Analysis Shows the Best Black Week Deals

Geizhals.at analyzed the price and demand development around Black Friday 2024 to gain insights for Black Week starting on November 21, 2025. The analysis revealed that notebooks in 2024 achieved both the highest demand growth and the greatest price savings. Many consumers used Black Week to buy gaming consoles, while the games for them were significantly reduced in price.

Notebooks Particularly in Demand and Discounted During Black Week

For the analysis, the prices of the 10,000 most popular products on Geizhals.at during Black Week (November 22 to 29, 2024) were compared with the prices of the previous month (October 22 to 29, 2024). In the top categories, those with the most price inquiries throughout the year, the largest average price reductions were found in notebooks (-12.5 percent), televisions (-12.2 percent), and monitors (-10.5 percent). Smartphones (-8.2 percent) and smartwatches (-9.0 percent) also showed attractive price discounts.

Overall, as in previous years, gaming products were ahead: PS4 games (-32 percent), Xbox games (-27.9 percent), and PS5 games (-25.6 percent) achieved the highest price reductions, followed by complete PC systems (-23.4 percent). Shortly before the start of Advent, advent calendars were also heavily discounted (-20.3 percent). "With notebooks, there is a combination of high relevance and attractive price discounts. Many consumers observe the market over a longer period and consciously use Black Week to smartly implement larger necessary tech purchases," says Mag. Markus Nigl, CEO of Geizhals.at.

Demand for Consoles and Lego Rises During Black Week

During Black Week, there was particularly strong interest from consumers in consoles. Views for the Nintendo Switch increased by an impressive +563 percent and for the Sony PlayStation 5 by a remarkable +389 percent. On the supply side, console games were particularly discounted, but the primary interest of many users was in the hardware itself. The general demand development reflects the trend towards targeted price comparison: Notebooks (+205 percent), monitors (+189 percent), televisions (+161 percent), smartphones (+156 percent), and graphics cards (+144 percent) were frequently inquired about. In the trend categories, alongside gaming consoles, products for leisure and family such as audiobooks (+316 percent), cleaning robots (+300 percent), and Lego (+273 percent) were particularly popular. "With trend items like Lego and audiobooks, it is noticeable that many potential buyers are increasingly planning their Christmas shopping earlier," says Nigl.

Black Week: Find the Best Deal Through Price Comparison

Black Week offers consumers significant savings opportunities. However, not every supposed offer delivers what it promises. A look at the price development history, which is available for every product on Geizhals.at, can be helpful to distinguish real bargains from apparent ones. "Impulse purchases should be avoided, especially during Black Week, and discounts should always be critically examined. Especially when larger and important purchases are increasingly planned for Black Week," informs Nigl. An offer during Black Week is only truly a bargain if it compares well in price to the entire year.

(Red)

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