Desire Yes – Implementation No: Study on Healthy Living in Austria

This is shown by a survey presented on Thursday in Vienna. Two-thirds aim for more fitness, yet one in three exercises less than five hours a week. Three out of four want to eat healthier, but overall there is an inconsistent implementation, reports the research collective "How healthy is actually ...".

It fails in the implementation

Only 60 percent of the 2,085 people surveyed online, aged between 14 and 70, feel physically capable. 66 percent wish for more or better sleep. However, one-third does not get more than six hours - stress and worries are the main causes for this.

"The study measurably shows how far wish and reality diverge, especially in areas like sleep and exercise," emphasized Marketagent CEO Thomas Schwabl. The subjective stress level averages 5.8 on a scale up to ten. The state is mainly driven by job, financial worries, and the compatibility of work and family.

Health as a "system question"

34 percent of smokers want to reduce or quit. Almost half lack interest in abstaining from alcohol. However, reducing smartphone use is even more difficult for many than quitting smoking. The desire for a healthy lifestyle is generally there. The biggest obstacles, however, are routine, environment, and lack of structure, shows the survey by the initiative of comrecon brand navigation and Marketagent.

"Many people want to live healthier and still fail," explained Charlotte Hager, founder of comrecon brand navigation. "Health is not an individual project, but a system question," she analyzed. The analysis shows where the population stands in key areas of action such as nutrition, exercise, sleep, stress, and consumption - and what opportunities arise for prevention, companies, and society. There is a lack of systemic solutions and a need for a cultural change in work, everyday life, and consumption.

(APA/Red)

This article has been automatically translated, read the original article here.