Billa Home Delivery is Discontinued

The supermarket chain Billa is thus completely withdrawing from food delivery and will focus its future online business on express delivery together with the delivery service Foodora and the Click & Collect pickup service. The strategic change is a response to the "changed customer behavior and the rising costs of the last mile," according to a statement.

Billa Online Shop remains even after the end of its own home delivery

At the end of 2024, the supermarket chain already discontinued online home delivery outside the greater Vienna area after nine years for economic reasons. According to its own information, the Rewe subsidiary Billa was previously the market leader in online grocery retail in Austria. Billa and Bipa achieved a combined online sales of 114 million euros in 2024. The online shop will continue to exist, Billa said in response to an APA inquiry. Smaller Billa purchases can be delivered via Foodora in Vienna, Graz, Linz, Traun, Salzburg, and Innsbruck.

Billa has focused on expanding online business since 2015

Unlike its competitors, Billa has strongly focused on online business. In 2015, the online shop was expanded and nationwide delivery in Austria was offered until 2024. In 2017, the supermarket chain opened its first own warehouse for online business in Vienna, and in 2020 a second online warehouse was added in Vienna. In the early years of the coronavirus pandemic, including lockdowns, online retail and home delivery of groceries boomed. However, with the flattening of the pandemic and the inflation crisis, the online boom ended in this country. Interspar also stopped grocery deliveries this year.

Strong competition for Billa and Hofer in home delivery

In Vienna, online grocery retailers Alfies, Gurkerl, and Hausfreund are competing for market share alongside Billa and Hofer. The discounter Hofer offers home delivery of groceries in Vienna with the delivery service Roksh. Two pioneers in the domestic online grocery trade - namely the Tyrolean supermarket chain MPreis and the Upper Austrian local supplier Unimarkt - also completely closed their online shops for economic reasons.

(APA/Red)

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