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Austrians spend an average of 60 euros for Mother's Day

7 von 10 Österreichern wollen zum Muttertag etwas schenken.
7 von 10 Österreichern wollen zum Muttertag etwas schenken. ©APA/BARBARA GINDL (Symbolbild)
According to a survey by KMU Forschung Austria, seven out of ten Austrians plan to give a gift on May 11th for Mother's Day.

The average spending on Mother's Day gifts amounts to 60 euros per person, compared to 55 euros last year. Overall, expenditures are estimated at 290 million euros, as reported by the Austrian Economic Chamber.

Flowers and Sweets Most Popular Mother's Day Gifts

Last year, it was 250 million euros. The most popular Mother's Day gift remains flowers, with 57 percent planning to give a bouquet or a plant according to the survey. More than 30 percent give sweets, chocolate, or pralines, with restaurant visits following in third place (17 percent). Visits to the cinema or theater, as well as homemade gifts, are chosen by 16 percent of respondents each.

The majority (87 percent) shop in physical stores, with a quarter also shopping online. In most cases, the gift is for one's own mother (85 percent), 21 percent gift their partner, and 15 percent the mother-in-law. For the survey, more than 1,000 Austrians between the ages of 15 and 75 were interviewed on behalf of the WKÖ Federal Trade Division in recent weeks, as the WKÖ reported upon APA's request. In Austria, Mother's Day has been celebrated on the second Sunday in May since 1924. The tradition originates from the USA, and in this country, Mother's Day traces back to the initiative of the founder of the Austrian women's movement, Marianne Hainisch.

(APA/Red)

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