Skiing as Luxury: High Prices Deter

The prices of lift tickets are the main reason for many not to hit the slopes anymore. Of those who will not strap on their skis this year, 51 percent cite the expensive lift tickets as the reason. For 35 percent, it is the cost of equipment, and for 25 percent, it is the cost of gastronomy. This is according to the documents from the report "Winter Sports in Austria" by the Linz market research institute Spectra.

Ski Enthusiasm Particularly High Among Youth

After all, a total of three out of ten respondents plan at least one trip to the slopes in the coming season. 90 percent believe that skiing should not become an elite luxury good. At the same time, 91 percent of the population recognize its enormous economic importance, it continues. 82 percent see winter sports as identity-forming. Ski enthusiasm among the youth is particularly high at 48 percent among those under 30 - so the tradition lives on.

Differences Between West and East

The proportion of skiers differs from west to east. While 46 percent of the population in western Austria plan ski days, in the east it is only 23 percent. In terms of the perception of environmental impacts, there is a discrepancy between active skiers and the general population: More than half of the general population (54 percent) sees skiing as a burden on nature, but only 37 percent of practicing skiers share this view.

(APA/Red)

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