BILLA starts Gruftsackerl campaign for the homeless in Vienna again

For the fourth time, BILLA, in collaboration with Caritas, is offering the so-called "Gruftsackerl." The aid packages contain basic foodstuffs and everyday products and benefit homeless people in Vienna.

Gruftsackerl as Support for Caritas Homeless Assistance

Customers can purchase the "Gruftsackerl" in selected BILLA and BILLA PLUS markets for 10.29 euros. The paid bags are collected, handed over by BILLA to Caritas, and then distributed to people in need – including at the "Gruft" in the 6th district and other Caritas Vienna aid initiatives.

According to BILLA Sales Director Hamed Mohseni, the campaign aims to set a sign of social cohesion. The campaign has received great support in previous years. Caritas Director Klaus Schwertner also emphasizes the importance of such initiatives: Donations like the "Gruftsackerl" are valuable support for daily work with homeless people.

(Red)

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