How Palmers Continues in Austria

In Austria, the traditional brand Palmers will remain despite the acquisition by Change of Scandinavia. According to Janis Jung, the former Palmers CEO and current Chairman of the Supervisory Board, no further store closures or job cuts are planned in Austria.

Palmers Saved by Acquisition

Thus, a "further downsizing" is not planned, as the manager confirmed to the "Kronen Zeitung" (online) on Friday: "There are no further closures." Palmers currently operates 116 locations with over 300 employees in Austria. In the course of the bankruptcy in February, Palmers closed 50 stores and terminated more than 100 employees as well as several franchise agreements. The rescue came at the end of June with the acquisition by the Danish group. In addition to his new role as Palmers Chairman of the Supervisory Board, Jung has now joined the four-member "Executive Board" in the Danish holding, according to "trend".

Extensive Rebranding for Palmers

Outside of Austria, Palmers is now facing an extensive rebranding process. In Germany and Eastern Europe - where Palmers is present in the Czech Republic, Slovakia, Croatia, as well as through franchise partners in Bulgaria and Albania, among others - the traditional brand is to be gradually replaced by the brand of the new owner. The six Change Lingerie locations in Austria, on the other hand, will become Palmers stores. For customers, little will change, although Change Lingerie products will also be found in the Palmers range in the future.

(APA/Red)

This article has been automatically translated, read the original article here.