Visitor Boom at Vienna Markets: This is Where People Prefer to Shop

Vienna's markets are more popular than ever: Around 630,555 people per week used the wide range of shopping options in the districts in May 2025 - which extrapolates to around 32.8 million visits per year. This resulted in an increase of 19.5 percent compared to the previous year, as current figures from the market office show.

Market Ranking: Vienna's Brunnenmarkt Again at the Top

With 123,544 visitors weekly, the Brunnenmarkt in Vienna-Ottakring once again leads the market ranking - an increase of almost 22 percent. It is followed by the expanded Viktor-Adler-Markt in Vienna-Favoriten (86,248) and the Naschmarkt (80,497).

Visitor numbers grew particularly strongly this year at the Kutschkermarkt (+48 percent), the Viktor-Adler-Markt (+42 percent), and the Schlingermarkt in Floridsdorf (+22 percent).

Investments Make Vienna's Markets More Attractive

The increased frequencies are not only thanks to the diverse offerings but also targeted investments. New trees, additional seating, expanded stalls, and generous redesigns have upgraded many markets. A climate-friendly "Nexorade" canopy is currently being built at the Schlingermarkt, which is expected to be completed by the end of August. The Kutschkermarkt and the farmers' market in Währing have also been expanded.

A souvenir shop ban was decided at the Naschmarkt, and the new "Market Space" at Kettenbrückengasse is intended to establish a new market quality as a place for regional producers. Other markets like the Volkertmarkt are also being extensively greened and modernized.

Events Bring Additional Visitor Flows

Events like the "Long Night of Vienna's Markets" (on August 29, 2025), Halloween festivals, or the summer market cinema contribute to the popularity of the markets. They combine shopping with leisure – a concept that, according to the market office, is fully successful.

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This article has been automatically translated, read the original article here.