Online Shopping Increasingly Popular

Travel, clothing, and cosmetics are particularly popular in online shopping. Payment is often made by card, e-wallet, or invoice, as shown by the E-Commerce Report 2024 from Nexi and the Austrian Retail Association.

Online Shopping: Reasons and Age

As a reason for ordering goods over the internet, around 28 percent of respondents stated that it is easy. Lower prices were cited by about 17 percent as an argument for online trading. The larger selection, independence from opening hours, and time savings were decisive for 15, 12, and 10 percent, respectively, to resort to online offers.

According to the survey, clothing, shoes, and beauty products were particularly purchased online last year. However, there was also an increase in groceries and pharmacy products compared to the previous year. Streaming services, event tickets, and insurance were also gladly ordered online. However, consumers spent the most money last year, with 10.7 billion euros, on travel and hospitality.

It is not surprising that the proportion of online shoppers decreases with age - however, the difference is relatively small. Because 94 percent of 65 to 79-year-olds stated that they regularly order online. Among younger people (18 to 29 years), it was 98 percent. There was no difference between genders: On average, 97 percent of both men and women considered themselves online shoppers.

Local Online Providers Preferred for Shopping

Almost three-quarters of respondents (72 percent) prefer to shop at local online stores. "Online and offline shopping complement each other ideally, as around 80 percent of all in-store purchases are digitally prepared," said Retail Association Managing Director Rainer Will. "Local retailers score with proximity, quality, and personal service."

Those who still complete the purchase online rely on a simple, quick, and secure payment method. "Each age group has its own preferences - from card payments and e-wallets among younger people to payment by invoice among older people," said Damir Leko, Country General Manager of Nexi. Credit and debit cards were the dominant payment method in the survey, with 70 percent, followed by e-wallets and purchase on invoice.

For the E-Commerce Report by Nexi in cooperation with the Retail Association, around 2,600 people were surveyed weekly last year about their online spending over the past 28 days.

(APA/Red)

This article has been automatically translated, read the original article here.