Price Shock at Easter: Chocolate Bunnies Particularly Expensive

Chocolate has recently become more expensive, but in Easter packaging, the treats often cost even more: In a sample by the Association for Consumer Information (VKI) in March, the most expensive Easter bunny chocolate from well-known manufacturers cost, when converted to the price per kilogram, about 111 to 160 percent more than the most expensive regular chocolate bar from the same company.

Easter bunny often much more expensive than regular chocolate

"Chocolate Easter bunnies are comparatively expensive, and this also applies to products without a Fairtrade seal," the consumer advocates reported on Tuesday. The recently conducted comparison revealed "significant price differences even within the same brand." "When converted to the price per kilogram, the most expensive Easter bunny chocolate from Lindt costs about 111 percent more than the most expensive regular Lindt chocolate bar, for Ferrero it is 158 percent, and for Milka even 160 percent," said the testers.

They also discovered large price differences in other standard and Easter variants: "For example, comparing the 'Manner Easter Minis' with the classic four-pack of Manner wafers - based on the price per kilogram - results in a difference of 129 percent." According to VKI, the maximum prices were compared via billa.at and interspar.at in March 2025. VKI expert Birgit Beck advises paying attention to the base price labeling, "even if the base price is unfortunately often indicated very small."

Criticism of the use of palm oil

It was further criticized that palm oil is still found in many Easter chocolate products from major brands. The monocultures not only displace rainforests, which serve as CO2 storage: Palm oil is also considered unhealthy because it predominantly contains saturated fatty acids, said Beck.

(APA/Red)

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