Vienna Tourism Invites Scottish Village "Dull" in January

The initiative aims to prove that Vienna is not boring in January, even though the beginning of the year is often considered unspectacular and marked by diets. Experts were invited to demonstrate that there is no boredom in Vienna. Vienna Tourism believes that due to their place of residence, the guests can well assess that Vienna is not "dull."

Vienna Tourism Initiative with Cooperation Partners

The Scottish village in Perthshire County already forged a partnership with the community of Boring in Oregon (USA) in 2012. Now, more than a third of the people in the village have accepted the invitation to come to Vienna at the end of January 2026. Their ages range from nine to 84 years. Travel and accommodation will be paid for, with cooperation partners such as the Hotel Imperial also involved in the campaign.

A diverse program is offered. This includes, for example, attending a Viennese ball, a visit to the Spanish Riding School, or cooking and dance courses. A meeting with the British Ambassador to Vienna, Lindsay Skoll, is also planned.

British Market Strategically Important for Vienna Tourism

Vienna's Tourism Director Norbert Kettner pointed out to the APA the important strategic significance of the British market. "The United Kingdom is one of Vienna's top 5 source markets and, due to excellent flight connections and the great interest of the audience in art and cultural offerings, a market with a lot of potential." Around 60 percent of overnight stays from the United Kingdom would be in four- and five-star hotels.

"With our invitation to Dull, we want to draw attention to Vienna and at the same time demonstrate that the city is the opposite of dull even in January: lively, inspiring, and full of cultural experiences," emphasized Kettner. After the Vienna trip, an online campaign will start in the United Kingdom. Under the motto "Is Vienna Dull - or not?" the experiences of the visitors from Dull, accompanied by a film team, can be followed.

(APA/Red)

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